diff --git a/main/display_manager.c b/main/display_manager.c
index 416f1d1..c429c3d 100644
--- a/main/display_manager.c
+++ b/main/display_manager.c
@@ -128,11 +128,13 @@ int display_put_text(int x, int y, const char *str, uint16_t fg, uint16_t bg)
         char c = *str++;
         if (c >= FONT5X7_FIRST_CHAR && c <= FONT5X7_LAST_CHAR) {
             const uint8_t *glyph = font5x7[c - FONT5X7_FIRST_CHAR];
-            uint16_t cell[FONT5X7_W][FONT5X7_H];
+            /* Row-major [row][col] so the linear buffer matches what
+             * esp_lcd_panel_draw_bitmap expects. */
+            uint16_t cell[FONT5X7_H][FONT5X7_W];
 
             for (int gy = 0; gy < FONT5X7_H; gy++) {
                 for (int gx = 0; gx < FONT5X7_W; gx++) {
-                    cell[gx][gy] = (glyph[gy] >> gx) & 1 ? fg : bg;
+                    cell[gy][gx] = (glyph[gy] >> gx) & 1 ? fg : bg;
                 }
             }
             if (x + FONT5X7_W <= DISP_W && y + FONT5X7_H <= DISP_H) {